TrendCRM search engine strategists will develop a marketing/technical plan to ensure effective use of search engines as a traffic driver. Search Engine Optimization will ensure the target site is indexed properly by the major search engines including keywords, content, and links.

On the marketing side, targeting strategy will result in keywords that enable the site to "win" in searches. This is done by modifying a Web site to score well in the algorithms search engines use to determine rank, or by purchasing placement with individual keywords.