The TrendCRM Alliance Platform is the modular application framework that houses the TrendCRM Marketing and Communications Modules to create extremely functional, versatile, and cost effective vertical solutions for TrendCRM Clients. Some examples of vertical solutions are: Agency Client Portals, company websites, email / database management toolsets, promotional or micro websites, large e-community sites, or internal collaborative workspaces.

Though the TrendCRM Alliance Platform can be licensed for usage at a client site, most users find the normal ASP model more cost effective and “turnkey”.

The Alliance Platform is in a state of constant development whose roadmap is set 24 months into the future. Incremental enhancements and improvements are pushed into production regularly and all TrendCRM Alliance clients benefit. The TrendCRM Marketing Modules are a war chest of popular functionality and advanced tools that are constantly improved for usage across the platform.

Custom marketing modules can be developed to spec for any marketing need and brought to market quickly and cost effectively. Because the Platform already addresses the “plumbing” and other minutiae that is required when building any advanced website, the TrendCRM Marketing Modules focus clearly on the business requirements and nothing else.