Increasingly your company’s marketing message is being lost amidst the stringent devices and protocols that are put in place to remove the vast amounts of unsolicited email.

 

Your right to communicate with your customer is at risk unless you take the proper steps to work with a company who has invested in the right infrastructure, processes and relationships to ensure the deliverability of your email marketing message.

 

 

The very nature of email as a low cost marketing delivery mechanism has positioned those who “play the numbers” as the winners. Sending unsolicited email to millions of recipients is a profitable venture for many companies. As a result billions of dollars a year are spent attempting to restrict this unsolicited messaging and the big losers are the legitimate marketers.

 

TrendCRM maintains feedback loops from those organizations who provide them. This allows the timely removal of those subscribers who would rather click the “spam” button in their email application rather than unsubscribing from a list they are legitimately subscribed to.

 

Whitelists or “safelists” are maintained by TrendCRM as part of its ongoing effort to maximize deliverability.

 

TrendCRM provides an optional delivery reporting service that reports on delivery to over 100 different major ISPs.

 

There are several bonded sender programs available for TrendCRM clients upon request. These bonded sender programs increase you likeliness that your message will be perceived as legitimate. TrendCRM currently has no recommendation for or against these programs as many are very new. We are watching closely for movement on this concept within the industry.

 

TrendCRM is active in the community and organizations that work together to fight spam. It is the best interest of all legitimate marketers to work together to overcome the hurdles that are created from the high volume of unsolicited email.