The Alliance Platform has built in functionality that provides login and role based access for its users – which in turn enables a customized experience per user.

There can be as many user roles as are necessary. Generally there are Admin roles, Client roles, and Customer roles. The Admin role can edit all content and has control over the sites administrative functions. The Client role generally has access to edit some content and can run and view different reports that the platform provides. The Customer role generally has read only permissions but can have access to certain areas specified by the client – for example, a press release area for a media contact who has registered on the site.